YMM BLOG

I've recently started a Yoko's Mini Mart You Tube channel for budding designers and entrepreneurs who would like to learn how to start a brand from home.  I get lots of emails and DM's from people asking how I do stuff so I'm going to use my channel to show you all the things involved in running YMM and hopefully inspire you to start your own brand.  I'll be posting an episode once a week so if you're looking to learn how to do what I do, it's free, it's fun and it will eventually tie in super nicely with...

I've picked out my 3 faves from this super cute collab. Everything is sold out and with a 3 month wait, I'll be looking forward to IRL photos popping up in January :) 

Guys, this is a brand collaboration that dreams are made of. Take one whimsy streetwear brand and mix it with a world famous house favourite and this is what you get. When I first heard about these Mcdonald's Adult Happy Meals I was so excited! Sadly they are only available in the USA (sad face) but it's too exciting to ignore. Cactus Plant Fleamarket are the streetwear brand responsible for making this entire experience so darn cool. And subsequently who have a their own McDonalds merch launching in 5 days time as I type. Which rightly so deserves it's own space, so I'll be picking out...

This week I launched some new tees, jumpers and stickers featuring my favourite vintage Playmobil character.  Some of you who have followed me on social for a while, will be aware that my studio is sprinkled with these cute little retro toys.  The collection began with a simple sticker that I created just for fun, I liked the simple graphic so much I decided to add some screen printed tees and jumpers too.  As I was releasing this print as a collection, there are 3 choices of t shirts and 2 choices of jumpers. My classic pink boxy t-shirts have always...

Hello! I often get asked for stuff like this so here is my very first style file! I'm sure I will think of a better word for them, but let's wait and see whether I actually do more than one first ok? I picked the Team Rules Tee because it's my favourite to screen print at the moment and we're having a burst of summer here in the UK so I thought I'd put together a cute summer outfit.  I love combining a bit of retro style with my tees, there is something so satisfying about the pairing of a...

A Mini Guide to Travelling to The Land of Cute. Chapter One.